YOUR CHANNEL VALUES
POSITIONED IN LINE WITH PARTNERS
Convince precisely and effectively in a highly competitive environment.
Partners often have a large number of manufacturers and portfolios to choose from. Prioritization remains a challenge. Our experience shows that a strong channel value proposition is an important argumentative medium in partner recruitment. Whether as an interactive PDF, landing page or brochure, it provides partner target groups with a concise overview, arouses interest and thus strengthens the business relationship.
SMART & COMPREHENSIBLE For all partner target groups
In addition to the brand identity and the relevant portfolio, your channel values and the business opportunities for partners are specifically identified.
Use your channel value proposition to convincingly summarize the positioning of your added value and the potential in the partnership compact. Summarized in a 2- /4- /6- pager, you have a strong medium for partner recruitment activities.
Your tool for the best possible positioning - based on the
COMPRiS CHANNEL VALUE PROPOSITION MODEL
COMPANY & BRAND
- Facts, figures and history
- Brand & market shares
- Philosophy
PORTFOLIO & SOLUTIONS
- Portfolio overview
- Innovation & Technology
- Quality
CHANNEL ADVANTAGES
- Monetization, business opportunities and margin
- Know-how & Innovation
- Team, support & access to the Vendor
- Service & Support
- Project pricing, SBO / project support
- Training, certification, demo/NFR environments
CHANNEL VALUES PARTNER-Ready at a glance
DIGITAL FLYER
Channel value proposition in condensed summary as 2- /4- /6- pager
POWER POINT PRESENTATION
You will receive a presentation of defined values: benefits, portfolio overview, business opportunity, branding, channel program, etc.
EVALUATION
Structured, clear evaluation of channel values using a traffic light system before optimization, as outside-in feedback for the channel organization