Lead generation: Digital marketing or traditional sales activities?

Share your perspective and take part in our COMPRiS Survey.

Winning new customers and keeping the sales pipeline on course for growth was and remains a constant challenge in Sales & Marketing. Digital marketing remains particularly challenging in the "higher midmarket" and for large accounts in the B2B sector. Traditional lead generation is becoming more important again - provided thorough preparation and coherent messaging in terms of content, approach and target customers. 

Are we the only ones who think so?

Share your perspective and take part in our COMPRiS Survey. We asked 100 marketing and sales executives from the DACH region about the latest trends in digital marketing and lead generation. 

As a thank you, you will receive a summary of the study results. Don't miss the chance to benefit from valuable insights yourself. 

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